TV | Celebrity Big Brother returns with new VIPs and fresh drama in a brand-new house

Celebrity Big Brother 2025 Diary Room Chair

After an explosive comeback last year that set social media ablaze, Celebrity Big Brother is gearing up for another unmissable series, returning to UK screens with a fresh batch of famous faces.

The iconic reality show, which sees celebrities swap their glamorous lives for the scrutiny of the Big Brother house, will kick off with a live launch this Monday at 9pm on ITV1, ITVX, STV, and STV Player.

This time, the action unfolds in a brand-new location, promising viewers a rollercoaster of tense tasks, nail-biting nominations, and juicy gossip as the VIPs spill the tea on life in the spotlight.

Following the success of last year’s series, which dominated online conversations, the forthcoming instalment is set to deliver more drama and surprises.

“It’s the original celebrity experiment,” an ITV spokesperson said, hinting at the unpredictable mix of personalities ready to take on the challenge. From heated debates to candid confessions, the new housemates are expected to keep audiences hooked.

The main show will once again be complemented by Celebrity Big Brother: Late & Live, airing each night on ITV2 and ITVX. This companion programme offers an extra hour of exclusive content, including access to the camera runs, special guest commentary, and fiery debates that dig deeper into the house dynamics.

For die-hard fans, the Celebrity Big Brother: Live Stream will also return, broadcasting seven nights a week on ITVX and STV Player. The live feed will let viewers peek into the house into the small hours, picking up where Late & Live leaves off.

The Big Brother franchise, encompassing both the civilian and celebrity editions along with the Live Stream and Late & Live shows, has now been streamed over 100 million times on ITVX—a testament to its enduring popularity.

“The move to a new house and the promise of gripping content ensures this series will be another standout,” said a spokesperson for ITVX. “Fans won’t want to miss a moment.”

The countdown to Monday’s live launch and anticipation is building! Tune in to see which celebrities step through the doors and how they handle the pressures of the Big Brother experience.

Celebrity Big Brother: Live Launch airs Monday at 9pm on ITV1, ITVX, STV, and STV Player.