Over the past 18 months, the social media channels of popular local bakery Dougies Goodies have been as big a hit with NI treat lovers as the goodies themselves.
But now, the region has another reason to follow the beloved bakery as it reveals the location of its long-awaited new store.
After months of speculation, Dougies Goodies is today announcing its new bakery will open in Autumn 2024 in the heart of Belfast City Centre!
Over the past year, Dougies Goodies has been expanding its Northern Irish presence, opening their new cake factory in Ballymena as well as appearing on the shelves of local shops across the region.
And with each opening, the buzz around Dougies Goodies baked goods has grown louder, with queues along Northern Ireland’s main streets a regular feature of its arrival in local towns and villages.
But the flagship Fountain Street bakery will offer more than just a chance for the people of Belfast to grab one of Dougies’ famous goodies!
The outlet will provide a unique bakery experience for sweet treat lovers. City centre commuters and shoppers will be able to enjoy freshly baked pastries, cakes, savoury snacks and more in its unique surroundings.
Visitors to the store will be able to soak up the full Dougies Goodies experience while they collect their famous custom cakes for that special occasion.
Those attending will also be encouraged to get involved in Dougies Goodies much loved social media antics that have added to the appeal of the bakery’s famous buns and tasty traybakes.
Chief Cake Tester Frank Warwick (middle) with the sweet Dougies Goodies team in Ballymena!
Speaking about the opening, Dougies Goodies Chief Cake Tester Frank Warwick said:
“Why are we opening a bakery in Belfast?”
“Every day we have customers travelling from Belfast to pick up their celebration cakes or sample our Goodies, so we simply had to bring Dougies Goodies to Belfast - it took us over 12 months to find the right location.”
“We’ve always been about bringing joy through our baking, and we live by our value of ‘Do good’. What better way to spread our message than by setting up shop in one of the most vibrant, fun-loving cities in the world?”
“Belfast deserves a bakery that knows how to have fun, and we’re here to deliver.”
The launch event will be a typically Dougies’- sized spectacular. Expect a huge celebration, with giveaways, exclusive treats, and more. And, of course, there will be cake. Lots and lots of cake.
Speaking about the launch, marketing lead Ross Evans added:
“We’re very excited about the store opening in Belfast, which will be our biggest yet.”
“We’ve put a lot of love into this iconic brand, and we can’t wait to see the reaction of our customers when they walk through the doors.”
“Whether you’re a regular Dougies fanatic or a first time taster, we’re ready to welcome you with open arms — and a slice of cake, of course.”
Dougies founder, Dougie Coulter doing what he loves!
Also excited about the opening was Dougies founder, Dougie Coulter, who described the initiative as the realisation of a long-held ambition.
“Dougies Goodies has caught the popular imagination in a way I hadn’t expected,” he said.
“I began this journey in 1983, the huge surge in popularity over the past 18 months has been an incredible experience for us all.
“We can’t wait to get into the new bakery and put smiles on the faces of everyone in the city centre as we’ve done throughout Northern Ireland.”
So, Belfast, get ready to gather your friends and finally taste what all the fuss is about.
The Dougies Goodies experience is one you won’t want to miss…
The new Dougies Goodies store will be located at 51 – 53 Fountain Street, Belfast, BT15EB (A short walk from Belfast City Hall).
About Dougie’s Goodies Bakery…
(A treasure Ballymena has known about for a long time)
Dougies Goodies Bakery started in 1983, with a passion for creating mouth-watering treats. We’ve grown from a small bakery to a beloved regional business with a huge and loyal following.
Individuality is key to our continued success, and no one does it like Dougies! We love making our customers’ day, just as much as we love making cakes.
We use only traditional baking methods, starting from scratch every time. It’s this commitment to excellence which creates the unrivalled taste and quality of our incredible range of products, setting Dougies apart from the rest.
No mixes, no short cuts; we believe extra effort means extra flavour. That’s why NI can’t get enough of our cakes, bakes and more!
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