Singer and songwriter Una Healey has backed Lidl’s brand new range
Ahead of its brand-new line of luxury-inspired beauty, hair and skincare products hitting Lidl stores across the region this week, Lidl Northern Ireland has revealed that 92% of Irish beauty consumers say they will ditch their usual beauty products in favour of Lidl’s new luxury-inspired collection.
This comes after the leading discount retailer held an official launch of its new beauty range at the exclusive ‘DOOP by Lidl’ pop-up salon in Dublin earlier this month. Designed to rival high-end names, this new range delivers premium quality at a fraction of the cost, with prices starting as low as £1.99.
Research carried out on customers who received treatments using the new products at the ‘DOOP by Lidl’ salon earlier this month revealed that 91% of consumers say Lidl’s new beauty range is the same or better quality as rival brands, and 95% would recommend the new products to friends and family.
Singer and songwriter Una Healey with skincare expert Corinna Tolan
According to salon-goers, quality (51%) and ingredients (25%) are the two most important considerations when choosing a beauty product.
When asked if high-quality beauty products are generally affordable for the average customer, the majority (68%) said ‘no’, yet over half (54%) of consumers agreed that Lidl’s range offers better value for money than their usual products.
Convenience also played a significant role, with 93% saying they would find it more convenient to pick up their beauty products while doing the weekly shop, rather than purchasing their beauty hauls online or in a pharmacy retailer.
Lidl’s new beauty line range of luxury-inspired, premium products hit shelves on Thursday, 20th March and will be available in Lidl’s 44 stores across Northern Ireland, ensuring every shopper can “Go Full Lidl” and shop without compromise.
Skincare expert Corinna Tolan, who demonstrated the new products at the ‘DOOP by Lidl’ pop-up salon, endorsed the line saying:
“Lidl’s new beauty range is a game changer. The new product range offers customers luxury beauty products but without the high-end price tags – I’ve tried them all and the products truly work! No matter what your budget is everyone deserves a bit of luxury in their daily routine.
“The products you can now get at your local Lidl stand side by side with the big names in the beauty industry quality-wise but priced with the everyday shopper in mind. It’s all about giving people a chance to indulge in premium beauty without any of the usual fuss or expense - and I’m all for that!
“Each product in this new range has been meticulously formulated to match the quality of luxury alternatives, proving that effective beauty solutions can be both high-performing and budget-friendly. By leveraging extensive research and high-quality ingredients, Lidl aim that each product delivers visible results without the extravagant and sometimes over-exaggerated price.”
The full collection includes:
Headshock - An everyday hair care line that rejuvenates and restores hair with peptide-infused formulas, including the Vitalising Hair Mask, Glossy Hair Oil, and Preserving Hair Serum, all starting at just €3.99. Top buys include the Headshock Vitalising Hair Mask - a powerful, peptide-infused treatment mask rejuvenates and restores hair, deeply hydrating, smoothing, and reducing frizz at just £3.99. Or get the A-list look with Una Healy’s favourite buy – the Headshock Peptide Restore Glossy Oil at £3.99 which the singer songwriter says, “leaves my hair so shiny - it looks like I’ve just been to the hairdresser!”
Face Facts - A skincare collection that preps, hydrates, and enhances your natural glow with treatments like the Perfect Prep Primer, One Step Mini Facial, Tinted Skincare Lip Oil and Bronzing Glow Drops. Products start from £1.99. ‘Doop by Lidl’ customer favourites include; Face Facts Bronzing Glow Drops - a hydrating, buildable bronzer enriched with antioxidant-rich papaya extract and hyaluronic acid, allowing customers to achieve a natural, sun-kissed radiance that rivals luxury alternatives and Face Facts Tinted Skincare Lip Oil – a versatile lip oil offering nourishing hydration with a subtle tint, available in enticing flavours such as Watermelon, Peach, and Grape, delivering a luxe finish without the extravagant price.
Deluxe D'Avignon – Lidl’s premium own brand hand and body soap and hand cream, focusing on hydration, fragrance and daily indulgence, ensuring a luxurious yet affordable experience. Products start from just £1.99. Salon favourite products include the Deluxe D’Avignon Hand Cream - inspired by French formulations and enriched with 20% Shea Butter, this hand cream offers deep hydration and protection, ensuring soft, nourished hands even in harsh weather.
In addition to the new line hitting stores, Lidl Northern Ireland also offers a range of everyday premium beauty at market-leading value, available all year round.
Lidl’s own-brand skincare range Ár Ocean is Irish-made, with products starting from just £3.49. The range harnesses nourishing benefits of sea minerals and Irish moss cultivated from the Atlantic Ocean for intensely hydrating and revitalising care. The range surged ahead in the satisfaction stakes, with a research study finding 94% would recommend Ár Ocean products and 96% said they were satisfied with the products.
For the ultimate glow up, Lidl’s Marbella Glow is an Irish-made, vegan, cruelty-free tanning range offering instant, buildable self-tans and essential accessories, with products starting from just £3.99. Consumer research found that 91% of found Lidl’s Vegan Self-Tanning Mousse was better value for money than their usual tan of choice.
Shoppers can now snap up Lidl’s new line of premium, luxury-inspired beauty products from all 44 Lidl stores across Northern Ireland.
