Businesses across Mid and East Antrim are set to benefit from an in-depth, hands-on digital marketing workshop designed to enhance their online presence and drive meaningful results.
The upcoming in-person session, Building an Effective Digital Strategy, will take place on Tuesday 4th February from 2pm to 4pm at the Ecos Hub, Ballymena.
This free workshop aims to support local entrepreneurs, small businesses, and marketing professionals in creating a tailored digital marketing plan that not only aligns with their unique business goals but also delivers measurable outcomes. By focusing on audience targeting, strategic engagement, and achievable growth metrics, attendees will leave the session equipped to make data-driven decisions and unlock their online potential.
Delivered by industry experts with extensive experience in digital marketing, the workshop will explore the critical elements of a successful digital strategy. Participants will learn how to:
● Identify and understand their target audience
● Develop content that resonates and drives engagement
● Set measurable goals that contribute directly to business growth
● Implement effective social media and email campaigns
● Evaluate performance using analytics and adjust plans accordingly
The workshop has been designed to give them practical tools and strategies they can implement immediately. Whether they’re just starting out or looking to refine their existing approach, our aim is to help them reach their audience more effectively and achieve real, tangible results.
The Building an Effective Digital Strategy workshop is supported by Go Succeed and Mid and East Antrim Borough Council, reflecting their commitment to bolstering the digital capabilities of businesses within the Mid and East Antrim area.
How to Register:
This workshop is open to businesses currently participating in the Go Succeed Digital Edge programme. Please call 028 9568 0364 or email gosucceedb@profiletree.com for further information.
Upcoming Workshops:
This event marks the start of a series of digital workshops run by Go Succeed Digital Edge throughout February and March 2025:
AI Tools for Small Business (Webinar)
● Tuesday 18th February 2-4pm
● Open to all Mid and East Antrim area businesses
● Register here
Explore practical uses of AI for SMEs, such as content generation, customer service automation (e.g., chatbots), predictive analytics, and improving productivity through AI-driven insights.
Social Media Marketing and Online Advertising (Webinar)
● Tuesday 4th March 2-4pm
● Open to all Mid and East Antrim area businesses
● Register here
Learn to craft effective, low-cost social media campaigns, leverage paid ads, and utilise social platforms to build brand visibility and generate leads.
SEO and Website Optimisation for Growth (In person Workshop)
● Tuesday 11th March 2-4pm
● Exclusively for Go Succeed Digital Edge participants
● Ecos Hub, Ballymena
Focus on DIY SEO techniques, improving website user experience, and ensuring mobile-friendliness to drive organic traffic.
About Go Succeed Digital Edge
Go Succeed Digital Edge is dedicated to fostering economic growth and supporting the local business community. Through one to one mentoring, workshops and resources, they help businesses thrive in an increasingly competitive and digitally-driven market.
You can sign up to Go Succeed at www.go-succeed.com or by calling 0800 027 0639.
Go Succeed is delivered by Northern Ireland’s eleven councils and is funded by UK Government.