The Ballymena Discount Day is back and it is bigger and better than ever.
For ONE DAY ONLY, almost 100 businesses across Ballymena town centre will be taking part in the annual pre-Christmas bonanza. Shoppers can bag a bargain and take advantage of money saving special offers and amazing discounts.
Taking place on Thursday 2nd November 2023 from 9am to 9pm, shoppers will enjoy savings on 100’s of brands throughout the day.
Discount Day, formerly known as Church Street Discount Day, has grown hugely in popularity over recent years and is now spread throughout the entire town and both the Fairhill and Tower Centre Shopping Centres.
Shoppers are encouraged to explore every street, find their treasures, and most importantly save lots of money and have a great day experiencing all Ballymena has to offer.
Emma McCrea, Manager of Ballymena BID, said:
“The whole BID team are hugely excited about this year’s Ballymena Discount Day. It is always a hugely popular event in our calendar with people coming from far and wide from across Northern Ireland and even the Republic of Ireland to attend.
“Visitors won’t just save in retail but also some of our hospitality venues, with many giving special deals and discounts on the day. Parking in the town is one of the most affordable in Northern Ireland, with parking available from as little as £2.50 for the day in most council car parks.
"For the second year running we are overwhelmed by the generosity of Smart Parking at Alexander Street Car Park who are offering free parking on the day as they have teamed up with Ballymena’s Cancer Research Shop to do a huge fundraising drive on Discount Day for Stand-up to Cancer.”
Emma added;
“Ballymena offers a unique experience, with over 70 per cent independent businesses. This, combined with a strong High Street brand presence makes it a wonderful destination for shopping, dining and more.
"This event is a real chance for the retailers to give back to the local community, to thank their ongoing custom and loyalty and to kick-start the festive period. We encourage everyone to come and support Ballymena this Discount Day.”
Commenting on this year's much anticipated event, Lesley McCaughan BID Board member and owner of Follow Coffee said:
“As a shopper, I have always loved Ballymena Discount Day, and since we opened our business, it has become a real bumper day for trade in the town. Last year we experienced a 50 per cent increase in trade on that one day. It really does kick-start the Christmas shopping days out in Ballymena.”
Looking forward to the big day full of buzz and welcoming shoppers from across the province, Roy Smyth of Outdoor Adventure at Broadway, Bid Deputy Chair commented:
“We have in this town a world-class offering of independents, offering a warm welcome to every customer, a fantastic shopping experience and national stores to back that offering further. We have free car parking in Alexander Street this year and on pound for five hours still in council carparks.
“Discount day has grown over the years to become a great opportunity for our customers to avail of big discount’s now throughout the town, from its humble beginnings on Church Street it has grown each year involving more stores with the help of BID. We have returning customers each year who buy early for Christmas.
Roy concluded:
“So, Discount Day can help everyone with rising inflation pressures we are all currently experiencing. A warm welcome awaits.”
